ANTI-FADE SHAMPOO;-
 
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
 
Free of SLS/SLES Sulfates *
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
 
ANTI-FADE CONDITIONER;-
 
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
 
Instantly detangles and nourishes color-treated hair
Protects hair and reduces breakage by over 70%**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
 
ANTI-FADE SERUM;-
 
Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.
 
Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
Instantly increases shine
Boosts color vibrancy and provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles
 
(INFORMATION - JOICO WEBSITE)